Apple September 2024 Event: Highlight Reel

Official Replay

Full Keynote (Bilibili)

• Apple introduced iPhone 16, Apple Watch Series 10, and AirPods Pro 2 upgrades.
• Focus areas: health tracking, photography, smoother workflows, and a smarter Siri.

Product Highlights

iPhone 16 Lineup + AI Features

• New side-mounted camera button across the lineup.
• Apple Intelligence handles text cleanup, image recognition, and more.
• Watch Series 10: thinner body, bigger display, better battery.
• AirPods updates: stronger ANC, hearing health features.
• Video pipeline now supports 4K/120 fps slow motion.

Creator Reactions

“40 Creators Review the Event”

• AirPods 4 with ANC impressed; camera control button praised.
• Many questioned Apple’s AI execution and pace of innovation.
• Cosmetic tweaks liked, but hardware leaps felt muted.
• Overall verdict: underwhelming keynote.

“The Shortest, Most Boring Keynote?”

• iPhone 16 series: 30% larger displays, 10% thinner/lighter, titanium options.
• AirPods Max refresh without renaming.
• Packaging shrunk 30% by removing cables.
• Apple Intelligence can rewrite copy, summarize mail, find + send photos.
• “Point & Search” lets users photograph a location/restaurant/poster and retrieve info.

Hands-On Impressions

“iPhone 16 / Pro / Watch 10 / AirPods 4 Quick Take”

• Ceramic Shield tougher by 50%.
• Vertical camera array enables spatial video capture.
• Pro Max gets Desert Titanium, dropping weight ~20%.
• Watch Series 10: ultra-wide OLED, 30% more screen area, S10 chip.
• AirPods 4 charging case shrinks, now in Space Gray with black interior.

Final Thoughts

Apple’s event delivered iterative upgrades—stronger AI hooks, hardware refinements, and deeper health features—but lacked the wow factor many hoped for. Still, the ecosystem continues to weave AI, wellness, and sustainability into day-to-day devices. Stay tuned for what’s next.***